Cake bakery, Kuwait

Cost per lead down 63%

The challenge

Each new enquiry was getting more expensive, and it was hard to tell which ads brought the orders.

What we did

• Tracked every enquiry back to its ad
• Cut the ads that did not bring orders
• Tested new creative every month

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The result

Looking back

[Full write-up to come: what worked, what we would do differently, and what comes next.]