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Notes on Meta Ads, Google Ads and SEO.

• 2026-10-03 · 4 min readMeta Ads: what actually moves the needleCreative, audience and follow-up: the three levers that decide whether Instagram and Facebook ads pay off.
• 2026-10-03 · 5 min readGoogle Ads: pay for customers, not clicksHow search campaigns, local targeting and proper tracking turn searches into calls and enquiries.
• 2026-10-03 · 6 min readSEO: free traffic that keeps comingWhy technical basics, local signals and useful content compound into rankings that outlast any ad budget.